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New BING – “Rotate ads more evenly” and “optimize for clicks” option swap

“Rotate Ads More Evenly” or “Optimize For Clicks” in new BING

Hey i had a problems with finding this setup options after bing changed campaign creation, so I decided to share with you where You can find it!

For those who are reading and don’t know the difference ill shortly explain it:

Optimize For Clicks:

Will predominantly show ads that have the highest click-through rate (CTR) – if your ad is new and conversion is very bad it can eat your budget and no leads will land in your autoresponder – I’m not choosing this option for new campaigns.

Rotate Ads More Evenly:

Will rotate between your ads on an equal basis. That is, each ad in a particular ad group has an equal chance of being displayed in response to a searcher’s query¬†– best for checking new campaigns and their conversion. After You are sure some keywords are preforming very well, you can mark Optimize for clicks option.

Where to find it and how to change “optimize for clicks” to “rotate ads more evenly”

I’ll show you pictures and small explanation.
Login to Your Bing ads account. Get campaign list view:

Optimize for clicks rotate ads more evenly 1 New BING   Rotate ads more evenly and optimize for clicks option swap

Click on campaign name to get into Ad group:

Optimize for clicks rotate ads more evenly 2 New BING   Rotate ads more evenly and optimize for clicks option swap

Now click ad group name:

Optimize for clicks rotate ads more evenly 3 New BING   Rotate ads more evenly and optimize for clicks option swap

After click you will get redirected to keywords options:

Optimize for clicks rotate ads more evenly 4 New BING   Rotate ads more evenly and optimize for clicks option swap

but you have to click “settings”

Optimize for clicks rotate ads more evenly 5 New BING   Rotate ads more evenly and optimize for clicks option swap

inside you have this ad group settings so you have to scroll down and there you will find “other settings” and there is Ad Rotation.

Optimize for clicks rotate ads more evenly 6 New BING   Rotate ads more evenly and optimize for clicks option swap

Click ad rotation and you can choose from:

  • Optimize for clicks
  • Rotate Ads more evenly

If this article was helpful for you please share it somewhere in net so it can get more views and don’t forget you can register to my personal Traffic Generation Video Course HERE.

Registration and access to first video is free so don’t loose your opportunity for learning about free traffic generation methods.

Bart Gorczak
Targeted Traffic Training – Free Access

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