“Rotate Ads More Evenly” or “Optimize For Clicks” in new BING
Hey i had a problems with finding this setup options after bing changed campaign creation, so I decided to share with you where You can find it!
For those who are reading and don’t know the difference ill shortly explain it:
Optimize For Clicks:
Will predominantly show ads that have the highest click-through rate (CTR) – if your ad is new and conversion is very bad it can eat your budget and no leads will land in your autoresponder – I’m not choosing this option for new campaigns.
Rotate Ads More Evenly:
Will rotate between your ads on an equal basis. That is, each ad in a particular ad group has an equal chance of being displayed in response to a searcher’s query – best for checking new campaigns and their conversion. After You are sure some keywords are preforming very well, you can mark Optimize for clicks option.
Where to find it and how to change “optimize for clicks” to “rotate ads more evenly”
I’ll show you pictures and small explanation.
Login to Your Bing ads account. Get campaign list view:
Click on campaign name to get into Ad group:
Now click ad group name:
After click you will get redirected to keywords options:
but you have to click “settings”
inside you have this ad group settings so you have to scroll down and there you will find “other settings” and there is Ad Rotation.
Click ad rotation and you can choose from:
- Optimize for clicks
- Rotate Ads more evenly
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